How to Win at Winter, Scandinavian Style eða, hvernig vinnum við á veturnar spyr Vogue á vefsíðunni sinni í dag. Þar eru spurningar lagðar undir 17 einstaklinga frá Skandinavíu og þar af má finna 7 (!) Íslendinga. Ég kann að meta það, og vona að Vogue sé sama að ég deili með ykkur svörunum sem okkar fólk gefur. Hér að neðan er áhugavert að heyra persónulegar sögur frá hverjum fyrir sig.

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So what’s their secret to becoming highly successful in the coldest of climates? We North-polled some Scandinavians from the worlds of fashion, beauty, music, food, sports, and art to have them share their ways of winning at winter. So maybe their spirit of resilience (many are descendants of Vikings, after all) and practical tips will inspire you to approach the season with a whole new outlook, and an action plan.

Innganginn í heild sinni auk viðtala við fleiri áhugaverða víkinga getið þið lesið: HÉR


The Reykjavik, Iceland based designer owns the boutique Yeoman.

Treasured tradition: “I love going ice-skating on the big pond here in Reykjavík.”

Icelandic approach: “I think it’s quite positive. During summer we have so much daylight that people go a bit crazy. So I think we really need the winter with it’s darkness, calmness, and focus.”

Winter’s work: “It’s the extremes in the light that influence me the most. Also being surrounded by the sea and nature is something that has inspired me a lot in my designs. I do a lot of my deepest research during winter through books and seeing exhibits.”

Viking alter-ego: “Guðríður Þorbjarnardóttir is thought of to be one of the biggest female explorers. She travelled across Europe, went to Greenland and to America. She is one of the most inspiring women in the Icelandic sagas.”


An Icelandic/Norwegian soccer player and star of Iceland’s World Cup team, Bjarnason otherwise plays for England’s Aston Villa, based in Birmingham, U.K..

Favorite memory: “I’m a true winter child and love the snow, so it has to be skiing back home in Akureyri, Iceland when I was a kid.”

Icelandic approach: “Coming from a cold place has definitely made me a tougher person in many ways. There is no reason to complain about things that can’t be changed. I think that attitude has made me who I am today and helped me in many stages through my career.

Winter’s work: “In my profession, we rather prefer a warm winter then a cold one. Would I not be playing soccer, the snowier the better. Since a young age I’ve always enjoyed the winter, so I embrace it.”

Viking alter ego: “Wherever I’ve played through my career, I’ve always been nicknamed Thor. I guess I look quite like him because of my long blond hair.”



The Icelandic footwear and accessories designer of Kalda is from the Northern Fjords and splits her time between London, Reykjavik, and New York.

Favorite winter memory: “Lying in the snow and looking at the Northern Lights for hours. At the time I didn’t even realize what they were, it was just a very natural thing for us to do in the evening.”

Treasured tradition: “Hunting with my father for a bird that we eat only during Christmas in Iceland called Rjupa. It makes you really respect the food that you eat if you have to hunt it yourself.”

Icelandic approach: “For Icelanders, winter is such a normal part of life. I can imagine people finding it strange to hear about 20 hours of darkness, but people embrace it and keep to their routine.”

Winter’s work: “In my design process, I am very attracted to opposite elements, combining them together to challenge conventional beauty, which I think comes straight from this extremism in nature. And my brand name, Kalda, actually means cold in Icelandic.”

Survival tip: “I use Feel Iceland collagen serum and supplements daily to make sure my skin stays good in the freeze.”

Viking alter-ego: “Hallgerdur Langbrok. She is the greatest female hero of the Icelandic Sagas and was a complete rebel at her time. Women who go their own way always attract me.”


An Icelandic stylist who’s worked with everyone from Bjork to Taylor Swift, Gudmundsdottir recently oversaw costumes for Rambert’s new dance company at Sadler Wells.

Treasured tradition: “On December 31, I go to a holiday concert at Hallgrimskirkja church, where most of the town gathers to light fireworks at midnight. I always have two big rockets: one that I send up right before midnight with a note saying goodbye to the bad things and another for right after midnight with a note of what I wish for the new year.”

Icelandic attitude: “It’s the time when you stay at home creating, reading books, listening to music and spending quality time with loved ones.”

Winter’s work: “When I moved to New York, I could not believe a minor snowfall was enough to cancel school and work. Icelandic winters made me stronger and as a stylist it has given me a natural sense of layering.”

Wardrobe essential: “My Fendi fur hat and new Y/Project thigh-high Ugg bootsthat can climb any mountain.”

Viking alter-ego: “Egill Skallagrimsson. He was a great poet.”



The professional cold-water surfer and yogi from Sandgerði, Iceland grew up in Denmark before settling back in Reykjavik. He is the star of the surf documentary Under An Arctic Sky and is currently shooting his third film.

Best thing about winter: “Winter sports. I remember before I started snowboarding, I was super hyperactive. My whole youth, I would lay in bed at night and not be able to fall asleep because I had so much energy but no outlet. Now, I can spend all day in the mountains, lay in bed, fall asleep and be content.”

Favorite memory: “I remember being little with my dad in the highlands with snow as tall as I was, which felt crazy. He had a big-wheeler [SUV] we would drive up, do some off-roading and hike the mountains.”

Treasured tradition: “We have a resort near Reykjavik I grew up snowboarding at. It’s called Bláfjöll and is pretty small but it did the trick.”

Nordic approach: “When you have something you find the you love, like me with surfing, it’s amazing what you’ll do, no matter the conditions or how hard it is. This mentality has shaped me. It’s about having something that pushes you and understanding that bad weather can be good.”

Survival tip: “Just eat super healthy and go with it. Summer is great and all that, but everything that I love happens in winter. We don’t get the storms in the summer that bring the best waves.

I try to spend as much time as I can riding them in Iceland.”


The Icelandic artist and perfumer recently launched her latest fragrance, Dark.

Treasured tradition: “Soaking in natural lagoons and spending hours in the sauna. Mixing the super cold with the super hot is a feeling I love.”

Winter’s work: “Aesthetically, the look of my brand is pretty “cold”; a far cry from the typical romantic perfume look. It’s sharp, icy, and direct, and that must come from within. Wardrobe essential: “Sunglasses because that low winter sun is super bright. I have collected pairs from Italian eyewear brand Soya, who I am collaborating with next year.”

Winter survival tip: “Vitamin D in liquid form is a must, as there is no sun.”

Viking alter-ego: “I relate to Geirmundur Heljarskinn, one of the first Icelandic entrepreneurs.”



The Icelandic lead singer of Kaleo is currently in Nashville recording new music, and hails from Mosfellsbær outside of Reykjavik.

Treasured tradition: “Coming together to eat traditional Icelandic meals based on the way you’d have to preserve food back in the day, such a hákarl fermented shark, harðfiskur dried fish and reindeer hunted by my father. Most of the food is quite an acquired taste, but I love what it represents.”

Icelandic approach: “It feels like the winters can be up to eight months, so sometimes there can be frustration in the air. Iceland is one of the windiest places in the world and that can be challenging. I can’t imagine back in the day how people got around. Can you imagine being a postman in the Western Fjords? It’s no joke. It definitely helps with this Icelandic attitude of survival.”

Winter’s work: “There is something really magical about it that shapes you as an artist. Iceland is a place where there are no real boundaries. If you look at the music scene, we have great reggae, jazz, blues and all kinds of genres. I don’t like to do the same thing musically either. You sense that in America, people really want to start labelling you. Freedom of creativity is dominant in Iceland.”

Survival tips: “Something that is quite popular and we all grew up with is taking cod liver oil, such as Lysi. I also try to go to the gym for an hour every day, which is especially important when I am on the road. It helps me zone out the madness.”

Viking alter-ego: “Leif Erikson, because of his connection with North America as the first explorer to come, before Christopher Columbus. Coming to America was always a dream of mine growing up.”

Áfram Ísland!


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