Petit´s MID SEASON SALE started today !!

This is Petit´s biggest Sale ever with great deals on really nice brands like Nike, Tinycottons, Färg & Form, Mini Rodini, Zoe & Noe and much more.  You can see the full sale – HERE



Nike X Petit Event


One week ago Petit had a big event in cooperation with Nike Island for the release of the Nike Toddler SU16 collection.

With the help of Nike Island we pulled of a really nice event, I also wanted to share some images from the evening. At one point everything was so busy I completely missed to take pictures, but lucky me Nike snapped and I saved some  ;)


The beautiful people that made the Nike X Petit event happen.

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Petits lovely staff got a summer gift before the event.

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Super good licorice and vanilla macaroons with hand-painted Nike swoosh and Kristall to drink.


All the new sneakers are amazing, here is one of my favorites – All Gray Nike Command TD

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An event is not complete without goodie bags and Petit gave the first 50 customers goodie bags.  Essie nail-polish and Elnett hairspray for the parent and Hipp Organic baby food and Burt’s Bees baby oil for the child + 2000kr gift-card at Petit.


The perfect DJ for this event was Helga Gabriella that is also expecting a little baby <3

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Big Thank you to all the people that helped and to everyone that showed up at Petit !



Store of Daydreams


These last two weeks have been the most hectic weeks of my life, also very emotional and draining weeks. As you know we have our little Petit store, that is soon celebrating 3 years since we first opened Petit’s online store. A year back we decided to open a very small physical store in Grimsbaer, a tiny little mall close to where we live, just to see how Petit would work as a “real” store.  Our store space in Grimsbaer was only 38sqm, we grew out of it very fast and had to have an extra storage unit in another location to be able to be in that space. We realized very soon that we needed to start a real hunt for the perfect big store. We looked all around Reykjavik and most of the Reykjavik realty firms had my phone number on speed-dial if any space would be available, so we would see it first hand.

We looked everywhere and even in the big shopping malls, but nothing felt perfect, many nice spaces but no space that gave us that extra nice feeling. Then one day I got a phone call that there was a space on Sudurlandsbraut 4, right in the middle of all the food shops. I was very skeptic going there but I went and right away I could see us moving in, it was Perfect! I called Gunnar and just told him to see this, and now we needed to make fast decisions. He came and we got to see the space from the inside, The perfect space, 4meters ceiling height with big windows all the way up and the whole length of the store. The total store is around 120sqm with good storage and a beautiful view.

We only had one week to set up the new space, clear out our old and move all our things in to Sudurlandsbraut before the opening.

This is where I almost lost my mind.


Even though I knew we only had one week to move our store I wanted to have the new space close to finished before all the products came in. We wanted to work with professionals and not many pros agree to one week of crazy work, nor do they have the time to just jump on a new project with two days notice.

Thank god for Rebekka Pétursdóttir, she offered us her free time and that weekend to draw up the new store. Poor Rebekka, I think she´s never worked with such a pushy person and there was no time for “brainstorming” or “lets think about this”, It was just now and here. As the pro she is she made Petit perfect from every angle only in two days! The blueprints were ready monday morning and that afternoon we were off to Husasmidjan to buy all the material.

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12255531_10156348268855226_1761986276_oOn the whole back wall of the store we decided to build a giant bookshelf, 4x12meters. For good display of all our products and also to get maximum use of the ceiling height. That bookshelf alone was 54 meters of material.

12250755_10156348265130226_1990662393_oThe bookshelf was like a Tetris puzzle to put up and to make sure all the separate shelfs were strong enough to hold the items that will be placed on them. That bookshelf had me thinking it would never be finished in time, because it took such a long time to finalize.




I lived in the store for most of the week, I only slept very few hours each night and didn’t see my daughter much that week. There were so many things to do, to paint, to build and to plan.

We had to have an electrician come in and move the lights and install new. We needed a carpenter for all the heavy hard work, we needed the windows to be cleaned, we needed the insurance company to look over the space and we also needed to clean and empty our old store. I had the longest to-do list for this one little week.


With a lot of help from Gunnar’s family and our friends we were able to see the light in the tunnel. The cleaning of the space was massive, we swiped the floors 7 times, and it was endless build up of dust in the space. We had 3 people just organizing our storage space in the back and four girls in the front decorating.


I decided we were going to have the grand opening on Friday the 6th Nov from 17:00 – 21:00.

Thursday evening, my friend Greta came and we styled the space all night.




Then Friday morning came and I was half alive. But I knew what was waiting for me that morning at Sudurlandsbraut 4, it was the store of my Daydreams.

We did it! We created one of the most beautiful stores I have ever seen in only one week, that´s crazy and wonderful.


I am so Thankful for everyone that have help us to create the beauty that Petit turned out to be and also to all the customers that came an visited us in our new store.





Petit opnar á nýjum stað!


Í dag opnar Petit á nýjum stað á Suðurlandsbraut 4! Við erum á fullu að setja verslunina upp og koma öllum fallegu vörunum á sinn stað. Mig langar að bjóða ykkur öllum að koma til okkar í dag og virða fyrir ykkur afrakstur okkar síðustu daga….


Við opnun hurðina okkar klukkan 17:00 í dag og höfum opið til 21:00. Í tilefni opnunarinnar bjóðum við uppá 15% afslátt af öllum vörum alla helgina! Afslátturinn gildir eingöngu inní búð en ekki inná netversluninni :)

Opnunartíminn um helgina er:

Föstudagur: 17:00-21:00
Laugardagur: 12:00-16:00
Sunnudagur: 12:00-16:00



Lightbox Trend


I have had a light-box craving for sometime and been looking to buy one from Sweden but they where soo expensive to get to Iceland. After a long search I was super happy to find a distributor that had some super awesome light-boxes we could buy in for the store. After a long wait again we finally received them last week, I thought I had ordered plenty of them..well I was so wrong. They sold out in two days (!) I apparently haven’t been the only one spotting this light-box trend and now we have ordered a hole bunch of them and they are expected to arrive again in September  :D  Yayyy!!

This is the light-box Petit.is will have in stock again in September. It comes in two sizes A4 & A5 including 85 letter so you can have the light-box saying anything you like.


Here are inspiration of how light-boxes can be used at home. The most famous light-box brand is called BXXLGHT and they are sold in my all time favorite store in Sweden – Artilleriet.


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Last week we received the children’s fashion brand Tinycottons to Petit. I have been waiting for this moment for a very longtime, this brand has been on my radar and to be able to sell it in our little store has been a dream of mine <3

I am passionate about nice quality and designs that is developed with love by the artists behind them. Tinycottons is designed in Spain and they only use “pima” organic cotton and merino wool in their clothing, this mix makes the clothing warm and very soft. I wish more children’s clothing brands would focus on quality. There are many brands that have great design but the garment fail after the first washes and looses that new nice feeling. Tinycottons AW15 collection is called Hibernation, they have really played on the word and created a story’s that is very visual in their collection. Polar bears, fur prints, tundra, birch trees, pine-cones etc.

Here is a glimt of Tinycottons Autumn/Winter 2015 collection – Hibernation

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By Heiðdís Helgadóttir

Icelandic designInteriorKidsPetit.isProjects

My morning started in Studio SnilldHafnarfjörður for a morning coffee with the very talented artist Heiðdís Helgadóttir.

Heiðdís studio is warm and welcoming just like the host and her cosy dog Elisabet (she’s so Fluffy!!)

Me and Heiðdís have been meeting up a couple of times lately and today we finalized our first collaboration together! Heiðdís has created a letter collection for Petit, it is beautiful hand-drawn leaf letters that will fit nicely in any home! I am so in love with every letter and they are the perfect mix between warm and minimalistic. I am also excited to have a big Þ (for Þóra) framed in our daughters room.

The collection is limited and all drawings hand signed by Heiðdís. The leaf letter collection will be released online and in store on Saturday the 23rd of May at 11:00 – HERE


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– Heiðdís Helgadóttir for Petit  –




 Cant wait !